Men's New Arrivals

We’re stripping back the layers for the new season, with a Merino Layer System that ticks all the boxes. A new seamless base layer collection, technical mid-layers, active insulation, and all the accessories, designed and tested in the Southern Alps of New Zealand.

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  • NEW COLOUR
    Icon Merino T-Shirt - Rock Camo | Men's T-Shirt Icon Merino T-Shirt - Rock Camo | Men's T-Shirt
    Icon Merino T-Shirt CHF 110.00
  • NEW PRODUCT
    Quad Merino Fleece Jacket - Horizon Blue / Black | Men's Jacket Quad Merino Fleece Jacket - Horizon Blue / Black | Men's Jacket
    Quad Merino Fleece Jacket CHF 190.00
  • NEW PRODUCT
    Inversion Merino Hoodie - Light Grey Heather | Men's Hoodie Inversion Merino Hoodie - Light Grey Heather | Men's Hoodie
    Inversion Merino Hoodie CHF 160.00
  • NEW PRODUCT
    Breezer Merino Short Sleeve Shirt - Dried Eucalyptus | Men's T-Shirt Breezer Merino Short Sleeve Shirt - Dried Eucalyptus | Men's T-Shirt
    Breezer Merino Short Sleeve Shirt CHF 160.00
  • UPDATED STYLE
    Temple Merino Long Sleeve Hood - Rock Camo / Black | Men's Long Sleeve Top Temple Merino Long Sleeve Hood - Rock Camo / Black | Men's Long Sleeve Top
    Temple Merino Long Sleeve Hood CHF 135.00
  • NEW COLOUR
    Diversion Merino Wind Jacket - Grunge / Black | Men's Jacket Diversion Merino Wind Jacket - Grunge / Black | Men's Jacket
    Diversion Merino Wind Jacket CHF 230.00

  • NEW ARRIVALS

    SHOP OUTDOOR
  • NEW PRODUCT
    AT Merino Short Sleeve Shirt - Horizon Blue | Men's Shirt AT Merino Short Sleeve Shirt - Horizon Blue | Men's Shirt
    AT Merino Short Sleeve Shirt CHF 160.00
  • NEW PRODUCT
    Pivot Merino Long Sleeve Hood - Caramel | Men's Long Sleeve Top Pivot Merino Long Sleeve Hood - Caramel | Men's Long Sleeve Top
    Pivot Merino Long Sleeve Hood CHF 120.00
  • NEW COLOUR
    Icon Merino T-Shirt - Stripe Toffee | Men's T-Shirt Icon Merino T-Shirt - Stripe Toffee | Men's T-Shirt
    Icon Merino T-Shirt CHF 95.00
  • NEW COLOUR
    Aero Ultralight Merino T-Shirt - Prussian | Men's T-Shirt Aero Ultralight Merino T-Shirt - Prussian | Men's T-Shirt
    Aero Ultralight Merino T-Shirt CHF 95.00
  • NEW COLOUR
    Yonder Merino Organic Cotton Long Sleeve - Mocha | Men's Long Sleeve Top Yonder Merino Organic Cotton Long Sleeve - Mocha | Men's Long Sleeve Top
    Yonder Merino Organic Cotton Long Sleeve CHF 90.00
  • NEW COLOUR
    Hold 'em Merino Boxer - Rock Camo | Men's Underwear Hold 'em Merino Boxer - Rock Camo | Men's Underwear
    Hold 'em Merino Boxer CHF 55.00
  • NEW COLOUR
    Tarn Merino T-Shirt - Cinnamon / Black | Men's Bike Jersey Tarn Merino T-Shirt - Cinnamon / Black | Men's Bike Jersey
    Tarn Merino T-Shirt CHF 95.00
  • NEW COLOUR
    Icon Merino Long Sleeve - Stripe | Men's Long Sleeve Top Icon Merino Long Sleeve - Stripe | Men's Long Sleeve Top
    Icon Merino Long Sleeve CHF 110.00
  • NEW COLOUR
    Diversion Merino Bike Jersey Short Sleeve - Ocean / Ultramarine | Men's Bike Jersey Diversion Merino Bike Jersey Short Sleeve - Ocean / Ultramarine | Men's Bike Jersey
    Diversion Merino Bike Jersey Short Sleeve CHF 120.00
  • NEW COLOUR
    Diversion Merino Bike Jersey Short Sleeve - Grunge / Black | Men's Bike Jersey Diversion Merino Bike Jersey Short Sleeve - Grunge / Black | Men's Bike Jersey
    Diversion Merino Bike Jersey Short Sleeve CHF 130.00
  • NEW PRODUCT
    Inversion Merino Hoodie - Antler | Men's Hoodie Inversion Merino Hoodie - Antler | Men's Hoodie
    Inversion Merino Hoodie CHF 160.00
  • UPDATED STYLE
    Temple Merino Long Sleeve - Rock Camo / Black | Men's Long Sleeve Top Temple Merino Long Sleeve - Rock Camo / Black | Men's Long Sleeve Top
    Temple Merino Long Sleeve CHF 120.00
  • NEW PRODUCT
    Quad Merino Fleece Jacket - Black | Men's Jacket Quad Merino Fleece Jacket - Black | Men's Jacket
    Quad Merino Fleece Jacket CHF 190.00
  • NEW COLOUR
    Diversion Merino Bike Jersey Long Sleeve - Grunge / Black | Men's Bike Jersey Diversion Merino Bike Jersey Long Sleeve - Grunge / Black | Men's Bike Jersey
    Diversion Merino Bike Jersey Long Sleeve CHF 140.00
  • NEW COLOUR
    Icon Merino T-Shirt - Ultramarine | Men's T-Shirt Icon Merino T-Shirt - Ultramarine | Men's T-Shirt
    Icon Merino T-Shirt CHF 85.00
  • NEW COLOUR
    Tarn Merino Bike Wind Jersey - Cypress / Caramel / Black | Men's Bike Jersey Tarn Merino Bike Wind Jersey - Cypress / Caramel / Black | Men's Bike Jersey
    Tarn Merino Bike Wind Jersey CHF 140.00
  • NEW COLOUR
    Temple Merino Long Sleeve Hood - Cinnamon / Grey Heather | Men's Long Sleeve Top Temple Merino Long Sleeve Hood - Cinnamon / Grey Heather | Men's Long Sleeve Top
    Temple Merino Long Sleeve Hood CHF 130.00
  • NEW COLOUR
    Atlas Merino Crew Sock - Watermelon | Unisex Socks Atlas Merino Crew Sock - Watermelon | Unisex Socks
    Atlas Merino Crew Sock CHF 28.00
  • NEW COLOUR
    Icon Merino Raglan Long Sleeve - Cinnamon / Black | Men's Long Sleeve Top Icon Merino Raglan Long Sleeve - Cinnamon / Black | Men's Long Sleeve Top
    Icon Merino Raglan Long Sleeve CHF 95.00
  • NEW PRODUCT
    Inversion Merino Crew - Light Grey Heather | Men's Sweater Inversion Merino Crew - Light Grey Heather | Men's Sweater
    Inversion Merino Crew CHF 130.00
  • NEW PRODUCT
    AT Merino Long Sleeve Shirt - Horizon Blue | Men's Shirt AT Merino Long Sleeve Shirt - Horizon Blue | Men's Shirt
    AT Merino Long Sleeve Shirt CHF 190.00
  • NEW COLOUR
    Signature Merino Crew Sock - Pastel Purple | Unisex Socks Signature Merino Crew Sock - Pastel Purple | Unisex Socks
    Signature Merino Crew Sock CHF 30.00
  • NEW COLOUR
    Yonder Merino Organic Cotton T-Shirt - Mocha | Men's T-Shirt Yonder Merino Organic Cotton T-Shirt - Mocha | Men's T-Shirt
    Yonder Merino Organic Cotton T-Shirt CHF 75.00
  • NEW COLOUR
    Icon Merino T-Shirt - Watermelon | Men's T-Shirt Icon Merino T-Shirt - Watermelon | Men's T-Shirt
    Icon Merino T-Shirt CHF 95.00
  • NEW COLOUR
    Tarn Merino Long Sleeve - Cypress / Black / Thyme | Men's Bike Jersey Tarn Merino Long Sleeve - Cypress / Black / Thyme | Men's Bike Jersey
    Tarn Merino Long Sleeve CHF 120.00
  • NEW PRODUCT
    Inversion Merino Crew - Black | Men's Sweater Inversion Merino Crew - Black | Men's Sweater
    Inversion Merino Crew CHF 130.00
  • NEW PRODUCT
    AT Merino Short Sleeve Shirt - Bone Stripe | Men's Shirt AT Merino Short Sleeve Shirt - Bone Stripe | Men's Shirt
    AT Merino Short Sleeve Shirt CHF 170.00
  • NEW COLOUR
    Icon Merino Long Sleeve - Ultramarine | Men's Long Sleeve Top Icon Merino Long Sleeve - Ultramarine | Men's Long Sleeve Top
    Icon Merino Long Sleeve CHF 110.00
  • NEW COLOUR
    Temple Merino Long Sleeve - Cinnamon / Grey Heather | Men's Long Sleeve Top Temple Merino Long Sleeve - Cinnamon / Grey Heather | Men's Long Sleeve Top
    Temple Merino Long Sleeve CHF 110.00
  • NEW PRODUCT
    AT Merino Long Sleeve Shirt - Bone Stripe | Men's Shirt AT Merino Long Sleeve Shirt - Bone Stripe | Men's Shirt
    AT Merino Long Sleeve Shirt CHF 200.00
  • NEW PRODUCT
    Pivot Merino Long Sleeve Hood - Black | Men's Long Sleeve Top Pivot Merino Long Sleeve Hood - Black | Men's Long Sleeve Top
    Pivot Merino Long Sleeve Hood CHF 120.00
  • NEW COLOUR
    Hold 'em Shorty Merino Boxer - Rock Camo | Men's Underwear Hold 'em Shorty Merino Boxer - Rock Camo | Men's Underwear
    Hold 'em Shorty Merino Boxer CHF 50.00
  • NEW COLOUR
    Icon Merino T-Shirt - Dried Sage | Men's T-Shirt Icon Merino T-Shirt - Dried Sage | Men's T-Shirt
    Icon Merino T-Shirt CHF 85.00
  • NEW COLOUR
    Icon Merino T-Shirt - Stripe | Men's T-Shirt Icon Merino T-Shirt - Stripe | Men's T-Shirt
    Icon Merino T-Shirt CHF 95.00
  • NEW COLOUR
    Icon Merino T-Shirt - Dark Olive | Men's T-Shirt Icon Merino T-Shirt - Dark Olive | Men's T-Shirt
    Icon Merino T-Shirt CHF 95.00
  • NEW COLOUR
    Yonder Merino Organic Cotton Long Sleeve - Vintage White | Men's Long Sleeve Top Yonder Merino Organic Cotton Long Sleeve - Vintage White | Men's Long Sleeve Top
    Yonder Merino Organic Cotton Long Sleeve CHF 90.00
  • NEW COLOUR
    Icon Merino T-Shirt - Grey Heather | Men's T-Shirt Icon Merino T-Shirt - Grey Heather | Men's T-Shirt
    Icon Merino T-Shirt CHF 85.00
  • NEW COLOUR
    Aero Ultralight Merino T-Shirt - Dark Cypress | Men's T-Shirt Aero Ultralight Merino T-Shirt - Dark Cypress | Men's T-Shirt
    Aero Ultralight Merino T-Shirt CHF 95.00
  • NEW COLOUR
    Hold 'em Shorty Merino Boxer - Ultramarine | Men's Underwear Hold 'em Shorty Merino Boxer - Ultramarine | Men's Underwear
    Hold 'em Shorty Merino Boxer CHF 50.00
  • NEW COLOUR
    Icon Merino T-Shirt - Dried Sage | Men's T-Shirt Icon Merino T-Shirt - Dried Sage | Men's T-Shirt
    Icon Merino T-Shirt CHF 95.00
  • NEW COLOUR
    Tarn Merino T-Shirt - Thyme / Cypress | Men's Bike Jersey Tarn Merino T-Shirt - Thyme / Cypress | Men's Bike Jersey
    Tarn Merino T-Shirt CHF 95.00
  • NEW COLOUR
    Zephyr Merino Tencel™ Long Sleeve - Chestnut | Men's Long Sleeve Top Zephyr Merino Tencel™ Long Sleeve - Chestnut | Men's Long Sleeve Top
    Zephyr Merino Tencel™ Long Sleeve CHF 100.00
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