Men's New Arrivals

Merino for early missions and late breakfasts. For foggy starts, muddy shoes, and layering like it’s an art form. Built for unpredictable temps and staying out longer. Colours louder than your playlist — because let’s be honest, everything performs better when it looks good.

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  • NEW COLOUR
    Icon Merino Classic T-Shirt - Cosmic Icon Merino Classic T-Shirt - Cosmic
    Icon Merino Classic T-Shirt CHF 94.95
  • NEW COLOUR
    Icon Merino Classic T-Shirt - Black Icon Merino Classic T-Shirt - Black
    Icon Merino Classic T-Shirt CHF 84.95
  • NEW STYLE
    Diversion Merino Trail Pants - Dark Olive Diversion Merino Trail Pants - Dark Olive
    Diversion Merino Trail Pants CHF 199.95
  • NEW STYLE
    Diversion Merino Wind Jacket - Desert Sage Diversion Merino Wind Jacket - Desert Sage
    Diversion Merino Wind Jacket CHF 219.95
  • NEW STYLE
    Diversion Merino Wind Jacket - Fern / Black Diversion Merino Wind Jacket - Fern / Black
    Diversion Merino Wind Jacket CHF 219.95
  • NEW COLOUR
    Icon Merino Classic T-Shirt - Rad Things Icon Merino Classic T-Shirt - Rad Things
    Icon Merino Classic T-Shirt CHF 109.95
  • NEW COLOUR
    Atlas Merino Crew Sock - Glacier Atlas Merino Crew Sock - Glacier
    Atlas Merino Crew Sock CHF 27.95
  • NEW STYLE
    Diversion Merino Bike Jersey Short Sleeve - Boysenberry / Black Diversion Merino Bike Jersey Short Sleeve - Boysenberry / Black
    Diversion Merino Bike Jersey Short Sleeve CHF 119.95
  • NEW STYLE
    Diversion Merino Trail Pants - Black Diversion Merino Trail Pants - Black
    Diversion Merino Trail Pants CHF 199.95
  • Sale Icon Merino Classic T-Shirt - Dew Icon Merino Classic T-Shirt - Dew
    Icon Merino Classic T-Shirt CHF 94.95 CHF 66.47
  • NEW STYLE
    Diversion Merino Trail Shorts - Black Diversion Merino Trail Shorts - Black
    Diversion Merino Trail Shorts CHF 169.95
  • NEW COLOUR
    Zephyr Merino Tencel™ Long Sleeve - Steel Blue Zephyr Merino Tencel™ Long Sleeve - Steel Blue
    Zephyr Merino Tencel™ Long Sleeve CHF 99.95
  • NEW COLOUR
    Hold 'em Merino Boxer - Cosmic Hold 'em Merino Boxer - Cosmic
    Hold 'em Merino Boxer CHF 54.95
  • NEW COLOUR
    Atlas Merino Crew Sock - Ultraviolet Atlas Merino Crew Sock - Ultraviolet
    Atlas Merino Crew Sock CHF 27.95
  • Sale Icon Merino Classic T-Shirt - Iron Icon Merino Classic T-Shirt - Iron
    Icon Merino Classic T-Shirt CHF 84.95 CHF 59.46
  • NEW STYLE
    Escapade Pants - Dark Olive Escapade Pants - Dark Olive
    Escapade Pants CHF 179.95
  • NEW COLOUR
    Signature Merino Crew Sock - Rad Things Signature Merino Crew Sock - Rad Things
    Signature Merino Crew Sock CHF 29.95
  • NEW STYLE
    Diversion Merino Bike Jersey Short Sleeve - Desert Sage / Iron Diversion Merino Bike Jersey Short Sleeve - Desert Sage / Iron
    Diversion Merino Bike Jersey Short Sleeve CHF 119.95
  • Sale Tarn Merino T-Shirt - Abyss Tarn Merino T-Shirt - Abyss
    Tarn Merino T-Shirt CHF 94.95 CHF 66.47
  • Sale Icon Merino Classic T-Shirt - Black Icon Merino Classic T-Shirt - Black
    Icon Merino Classic T-Shirt CHF 94.95 CHF 66.47
  • NEW COLOUR
    Hold 'em Shorty Merino Boxer - Cosmic Hold 'em Shorty Merino Boxer - Cosmic
    Hold 'em Shorty Merino Boxer CHF 49.95
  • NEW STYLE
    Diversion Merino Wind Jacket - Black Diversion Merino Wind Jacket - Black
    Diversion Merino Wind Jacket CHF 219.95
  • NEW STYLE
    Diversion Merino Bike Jersey Short Sleeve - Fern / Olive Diversion Merino Bike Jersey Short Sleeve - Fern / Olive
    Diversion Merino Bike Jersey Short Sleeve CHF 119.95
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