Snow
Merino was made for mountains. Spring laps or storm conditions, Merino keeps your core temperature regulated, resists odour, and manages moisture all winter long. And we’ve got your whole Merino layer system dialled.
Snow Collection
Snow Stories
The Knitwear Edit: Behind the threads
Merino knitwear just dropped, and we're following the threads right to the source.
Your Merino Wool Balaclava Guide
How to choose the right Merino wool balaclava for skiing or riding: warmth, fit, and why it should be Merino.
Athlete Yarns: A rehab story with Jess Hotter
We sit down with Jess Hotter six months post-injury, chatting about her crash, the damage, and her recovery journey.
Merino vs Synthetic Base Layers: Every Benefit Explained
It’s all about that base (layer). And we’re digging deep into the benefits of Merino base layers vs synthetics.
Learn more
Transparency
We partner with the world’s best in Wool manufacturing to ensure quality, transparency, and ethical production. We are leading the charge in future-proof apparel.
Merino Performance
Merino Wool is at the centre of everything we do. It's nature's performance fibre. Merino keeps you cool when it's hot, warm when it's not, and smelling fresh from first chair to last round.
Our Story
Sometime back in the early noughties, a storm-chasing Kiwi ski bum living out of a ski bag pondered a big problem - his gear wasn't cutting it for both epic mountain missions and post-shred hangs at the bar. Here we are 16 years later.
