Merino Performance Apparel from the bottom of the world. Wānaka, New Zealand.
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New Arrivals
Bike Collection
The Journal
Queenstown Bike Festival '26
The cult-classic Queenstown Bike Fest that brings riders, groms, legends and community together.
Behind the Aero Tee: Our lightest layer for the trail runs less travelled
It's our lightest layer yet. For mountain goats. Love, mountain sheep.
Why Merino Wool belongs in your summer kit
Think Merino is only good for keeping you warm? Au contraire, mon frère.
Pack less, do more, keep your pants on
There’s nothing like going from camp to hike to lakeside beers without taking your pants off.
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Transparency
We partner with the world’s best in Wool manufacturing to ensure quality, transparency, and ethical production. We are leading the charge in future-proof apparel.
Merino Performance
Merino Wool is at the centre of everything we do. It's nature's performance fibre. Merino keeps you cool when it's hot, warm when it's not, and smelling fresh from first chair to last round.
Our Story
Sometime back in the early noughties, a storm-chasing Kiwi ski bum living out of a ski bag pondered a big problem - his gear wasn't cutting it for both epic mountain missions and post-shred hangs at the bar. Here we are 16 years later.